Card Upgrades: Big Data Business
Agility is everything in a competitive market. i3 Merchant Solutions™ specializes in electronic payment solutions that fill gaps in ways that our competition doesn’t.
That’s why our newest solution is a big data product and loyalty program for i3 Merchant Solutions™ retail, veterinary and restaurant clients.
The Benefits of Big Data
Big data uses the essential information from a consumer’s payments to paint a distinct picture of the customer:
- Who they are and where they’re coming from
- How much they spend
- How far they travel to make a purchase
For a business with a limited marketing budget, this information can help them determine how to spend their money so they can:
- Engage in more effective marketing
- Enhance promotions and loyalty campaigns
- Make smarter product pricing and inventory decisions
- Decide where to open new locations and build smarter business plans
- Measure the performance of sales, locations and campaigns
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