Card Upgrades: Big Data Business

Agility is everything in a competitive market. i3 Commerce Technology™ specializes in electronic payment solutions that fill gaps in ways that our competition doesn’t.

That’s why our newest solution is a big data product and loyalty program for i3 Commerce Technology™ retail, veterinary and restaurant clients.

The Benefits of Big Data

Big data uses the essential information from a consumer’s payments to paint a distinct picture of the customer:

• Who they are and where they’re coming from
• How much they spend
• How far they travel to make a purchase

For a business with a limited marketing budget, this information can help them determine how to spend their money so they can:

• Engage in more effective marketing
• Enhance promotions and loyalty campaigns
• Make smarter product pricing and inventory decisions
• Decide where to open new locations and build smarter business plans
• Measure the performance of sales, locations and campaigns